![]() ![]() ![]() You can launch its games directly from Safari, Opera, Internet Explorer, Mozilla Firefox, and Chrome. Currently, almost all web browsers support Roblox gaming. On July 26, 2012, it was announced that the Roblox web browser was no longer needed to play Roblox within other internet browsers. Users complained about this requirement, saying they would prefer to use their web browser, including Chrome and Mozilla Firefox. The browser was slow and had limited capabilities. Once simply an outlet of escapism for devoted players, services like Roblox have now evolved into bankable revenue sources for fashion brands worldwide, from Gucci’s “Gucci Town” to Tommy Hilfiger’s “Tommy Play.The Roblox web browser was a Roblox-created browser originally used for playing games within Roblox. Although not necessarily a new initiative (Roblox has been around since 2004), labels have expedited their use of the platform’s resources over the past few months. Yet, residences on Roblox are certainly topping the desirability list when it comes to luxury. Gucci’s Bloom Perfume was also published as a digital collectible accessory on Roblox, which was available to purchase during the labels Gucci Garden installation back in 2021. The Nonstop Nars Virtual World allowed users to customize their own “Navatar” and try on the company’s products, as well as earn the virtual currency of Ncoim. Meanwhile, Nars Cosmetics announced the launch of their virtual world targeted at Chinese consumers in April. In March, LVMH-owned perfume designer Guerlain released 1,828 “Cryptobee” NFTs as part of a biodiversity initiative, which aimed to support a rewilding project in the Vallée de la Millière nature reserve in France. In fact, the metaverse has attracted a flurry of activity from the cosmetics industry over the past year. In 2020, Givenchy Parfums developed and released its own line of virtual makeup in the video game Animal Crossing, where players could explore and use some of the brand’s most popular products through their avatars. ![]() ![]() While the Givenchy Beauty House will be the first immersive beauty experience to be featured within Roblox, this isn’t the first time the french house has been titled as a luxury cosmetic pioneer in the metaverse. Visitors can virtually try on Givenchy’s beauty products in Roblox. ![]()
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